Gionee is stepping up to be one of the four new Chinese mobile phone giants in China and is currently positioned as the top Chinese mobile brand in India. Based on the figures announced by Sino Market Research, Gionee, Huawei, Oppo and Vivo (GHOV) took up nearly half of the local market share as of February, 2016.

Leading the pack, Gionee achieved the best month-on-month growth in domestic market share, growing from 8.3% in December 2015 to 10.3% in January 2016.

Gionee’s sales performance has surpassed all other Chinese brands in the Indian market and the company is considered to be one of the top 5 global smartphone manufacturers. Since Gionee entered the Indian market two years ago, the company has already reported a revenue growth of 550%, from Rs 500 crore in 2013-14 to Rs 2,750 crore in 2014-15.

Strong Channel Strategy Sets Gionee Apart
The rise of Gionee, to a large extent, is attributed to its solid channel network and its belief in an open market environment. Currently, the company has more than 70,000 local partners, 40,000 marketing agents, and 200,000 counters across the nation. It has also cooperated with Beijing Digital Telecom Company Limited to strengthen their offline retail sales and pave the way for the brand to penetrate into suburban areas. Unlike other companies who rely largely on online sales, Gionee can effectively lower the chances of drastic decreases in sales volume due to their market saturation.

Gionee's Overseas Strategies
Gionee’s products have been made available in more than 50 countries and areas, with overseas sales accounting for 40% of its overall business. The company has entered the overseas market in countries where they have a relatively small amount of control over service providers, such as the Indian market and the Nigerian market. In these markets, they adopt a channel model that is fundamentally similar to one that has succeeded at home.

When forming partnerships with foreign companies, Gionee looks for partners which share the same value and vision. The company aims to build mutually beneficial and long-term relationships without putting much emphasis on short-term loss. This is one of the most important factors that has contributed to Gionee’s success in overseas markets.

Gionee has also implemented a global synchronization strategy on its products in order to ensure the product quality is up to standard both locally and globally.

Gionee Sponsors Top Go Player, Ke Jie, Against AlphaGo
On March 15, Gionee confirmed that they had appointed top Go player, Ke Jie, as their brand ambassador. Gionee will be supporting Ke Jie as he faces AlphaGo, an artificial intelligence programme developed by Google's London-based AI subsidiary, DeepMind.

Ke, the youngest player ever to have three world titles, is confident in his abilities. Prior to the contest between the AI Machine and world champion Lee Sedol of South Korea, Ke claimed that the "AlphaGo can't beat me".

According to a news report by Xinhua, the 18-yearold still believes that he will be able to beat the AlphaGo. “Machines can be very strong in many aspects, but there are still loopholes in certain calculations," said Ke.

DeepMind's CEO, Demis Hassabis had expressed the willingness to invite Ke as AlphaGo's next opponent while the company's research scientist, Raia Hadsell, raised the challenge on a Facebook post stating, "Up for a match, Ke Jie?"

Ke is currently tops the world Go rankings. Following the contest with Lee Sedol, AlphaGo is now second in global rankings. (PR)

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