Last October 4, launched their first-ever MyPhone Selfie Store, at Cyberzone SM Mall of Asia, MyPhone will surely make your mobile phone shopping more fun.

MyPhone Selfie Store Officially Launches

The said launch was attended by MyPhone endorsers Devon Seron and Kyle Vergara. Other guest stars were StarStruck’s Faith de Silva, and heartthrobs Brandon Bautista and Vince Soriano.

Also present in the event were the MyPhone Team headed by its CEO and President David Lim, Dealers Leo and Ellen Bernardino, and MyPhone Selfie Store designer contemporary artist Leeroy New.

MyPhone Team Dream Team (left to right) Leo and Ellen Bernardinao, SGI Chairman Emeritus Atty. Elena Lim, contemporary artist Leeroy New, and  MyPhone CEO David Lim and wife Julia Lim

The store’s aim is to invite more people to visit the store and take their selfies in it. In a country known as the selfie capital of the world, customers would definitely try to get their wackiest shots taken in each stores distinct images. His experiential concept on the store design will definitely give people an out of this world selfie experience.

The main aim of the brand in creating these kinds of stores is to help promote young Filipino artists, which had been one of the company’s advocacies ever since. Given that different artists will be working on each of the store, there would be no similarities on their looks. The only connection these MyPhone stores have is its Filipino heart shown in each of the crafts, complementing the heart embedded on the products it sells.

MyPhone endorsers Devon Seron and Kyle Vergara, with guest stars Brandon Bautista, Faith de Silva, and Vince Soriano

The Selfie store is not just a feast for the eyes, but for your ears and mind as well.  Rather than playing music, the store has a bunch of trivia for its visitors featuring exclusive contents from the MyPhone Pinoy App.

Visitors will get to learn chunks of the country's history and culture by simply listening from the wide variety of audio trivia clips. Contents played will vary from the most vital parts of the Philippine history, its heroes and famous artists, down to the local riddles or Bugtong and the famous cheesy pick-up lines.

MyPhone Endorsers Devon Seron and Kyle Vergara, with Guest Star Faith de Silva and MyPhone VP-Marketing Richard De Quina

“With the help of our homegrown artists, we will be able to make the MyPhone Selfie store an image of the Philippines, everything beautiful in it. It will be about MyPhone and the heart embedded in it,” shared MyPhone CEO David S. Lim.

The MyPhone Selfie store in SM Mall of Asia will not be the last store to be transformed into an artistic hub. MyPhone will be creating other selfie stores in major cities and provinces in the Philippines to promote the local art scene, and to continue its aim of uplifting the Filipino Pride.

The MyPhone Team having a Selfie

MyPhone will also have its MyPhone Selfie Store Contest. Just by taking selfies inside the stores and uploading it online, you’ll have the chance to win a MyPhone RIO Pixie. You can visit for more details about it.

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