Earlier today at the Buddah Bar Makati, Blackberry launched the new version of the Blackberry Classic! The Blackberry Classic is the reinvention of the old Blackberry that has that great Blackberry Keyboard for better productivity!

The New Blackberry Classic Now Official In The Philippines For Just PHP 20,999!
Meet the BB Classic
It is a 3.5 inches querty smartphone that has touch screen capability and protected with Gorilla Glass 3! The processor used is a 1.5 GHz Snapdragon S4 dual core processor 2 GB of RAM and an Adreno 225 GPU. Specs-wise this should be a good performer when it comes to productivity and average phone usage.

The New Blackberry Classic Now Official In The Philippines For Just PHP 20,999!
At the event earlier

  • Display:3.5 inches Touchscreen display at 720×720 (294 ppi) with Gorilla Glass 3 protection
  • Processor: 1.5 GHz Snapdragon S4 MSM8960 dual core
  • GPU: Adreno 225
  • RAM: 2 GB
  • ROM: 16 expandable via microSD card slot up to 128 GB
  • Rear Camera: 8 MP AF w/ LED Flash
  • Front Camera: 2 MP
  • Battery: 2,515 mAh Capacity
  • OS: Android 4.4 Kitkat with Flyme 4.0
  • Connectivity: Dual Band WiFi / Bluetooth 4.0 LE w/ A2DP / LTE / 3G / HSPA +
  • Others: Single Sim
  • Dimensions: 131 x 72.4 x 10.2 mm
  • Weight: 177g
  • Price: PHP 20,990

Top features of the BlackBerry Classic:

BlackBerry® Keyboard& Trackpad – The QWERTY keyboard has stood the test of time as the iconic BlackBerry feature that users know and trust. Crafted for optimal speed and accuracy, the BlackBerry Classic’s QWERTY keyboard gives users the control and confidence to communicate quickly and clearly using one hand with a trackpad and classic navigation keys. 

BlackBerry® Browser –The BlackBerry 10 web browser is amazingly fast and astoundingly beautiful. That’s why HTML5TEST.com rates it amongst the top mobile browsers for web fidelity.* Access your favorite online content as it was meant to be seen, faster than ever before and with unlimited browser tabs. 

Screen & Battery – The BlackBerry Classic offers a form factor optimized for power communicators with a 3.5-inch touch screen display, 294 dpi HD resolution and Corning® Gorilla® Glass 3 for greater durability. The BlackBerry Classic also offers a large battery capacity and state-of-the-art battery optimization software. With up to 22 hours of battery power, you can be confident that BlackBerry Classic will be ready to deliver results when you need it.**

Premium Components – The device is built with durable materials mixed with top-of-the-line technology. This includes a 1.5 GHz Qualcomm Snapdragon Processor, 2GB RAM, 16GB of device storage (expandable by up to 128GB via SD), and a 2MP front- and 8MP rear-facing camera with enhanced optics and upgraded imaging sensors. 

BlackBerry® 10 OS 10.3.1 – The BlackBerry Classic comes preloaded with the BlackBerry 10.3.1 operating system, offering a fresh look that incorporates updated icons and an instant action bar so that each user’s most commonly accessed functions are in the center of their screen. With this new operating system, users gain access to powerful features, including:

BlackBerry® Blend – BlackBerry Blend brings messaging and content that is on your BlackBerry smartphone to your computer and tablet. Get instant message notifications, read and respond to your work and personal email, BBM™ and text messages, and access your documents, calendar, contacts and media in real time on whatever device you are on, powered by your BlackBerry.

BlackBerry® Assistant – The BlackBerry Assistant is BlackBerry’s first digital assistant and can be used with voice and text commands to help users manage work and personal email, contacts, calendar and other native BlackBerry 10 applications. It’s the only smartphone assistant on the market today that can access both personal and work content in your work perimeter. BlackBerry Assistant intelligently determines how to respond to you based on how you interact with it – if you type, it responds silently, if you speak, it speaks back and if you activate over Bluetooth, it speaks back with additional context because it assumes you might not have access to the screen.

Dual app storefronts for a wealth of professional and popular apps:

BlackBerry World – BlackBerry World showcases essential productivity apps for business professionals looking to drive efficient communications and collaboration.

Amazon Appstore – Preloaded on BlackBerry Classic, users can access popular Android apps and games through the Amazon Appstore including Candy Crush Saga, Pinterest, Kindle for Android and Cut the Rope 2. Users can also scan Android apps for malware and privacy issues prior to installation using BlackBerry Guardian.

BlackBerry® Hub – The one place to manage all your conversations – email, texts, BBM, phone calls, social media and more. You can even glance at what’s next in your calendar. It’s always available with a single swipe to help you stay organized, in control and on top of all your conversations.

Mini Hands On Impressions

The New Blackberry Classic Now Official In The Philippines For Just PHP 20,999!
The size of the BB Classic feels just right to hold even with 1 hand
The New Blackberry Classic Now Official In The Philippines For Just PHP 20,999!
The solid looking back
The New Blackberry Classic Now Official In The Philippines For Just PHP 20,999!
Volume rocker and power button
The New Blackberry Classic Now Official In The Philippines For Just PHP 20,999!
SIM and SD card slot
The New Blackberry Classic Now Official In The Philippines For Just PHP 20,999!
Charging port and the dual speaker!
Overall I believe that this device should appeal the market who loved productivity, accuracy, speed and great communications. It is an overall solid device that should last for a long while even with ample abuse during work as it seems to be a very durable device. Hopefully we can take a deeper look with this product for a full review in the near future to properly assess the phone.

Congrats BB to your successful launch!
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